RepairPal Brand Illustrations
2020—2021
RepairPal’s new illustrations were the first step toward a totally new stylistic and creative direction for the company’s brand. I collaborated with the team to create a visual style and language that was different, fresh, and memorable.
Illustrations
I had a specific vision in mind of combining 2d and 3d elements to create visuals that were unique to the brand. I wanted to lean on my background of character illustration while also incorporating 3d motifs. After playing around with the design for a bit, we settled on the following direction.
The illustrations and motifs were designed to be modular, so they could be easily remixed by other designers or marketers. The illustrations were used in every way from website graphics to motion graphics and internal communications.
