3D Art & Product Design
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Webflow University Illustrations

 

Webflow Education Illustrations

2022

In collaboration with Webflow’s Education team, we developed a series of illustrations to brand their e-learning and educational resources, including their Webflow 101 Crash Course and Livestreams.

3D Modeling, Art Direction: Nicole Garcia
3D Texturing, Lighting: Eric Ruperto
 
 

101 Crash Course Landing Page Illustration

 
 

The illustration, pictured above, serves as the primary hero artwork to represent Webflow’s biggest course, their 101 Crash Course. This course teaches users how to use Webflow’s platform.

Our goal with the illustration was to represent everything that makes Webflow an innovative platform to build with. Webflow’s interface is designed to allow users to seamlessly customize each aspect of their own website. In doing so, they’ve created a new paradigm for how users approach website building. We wanted to interpret that through the illustration, highlighting the appeal and value of the platform’s complexity.

 
 
 
 

Youtube Livestreams Cover Art

Webflow’s Livestreams are the venue through which they can engage in real time with the community. The streams focus interacting with viewers: teaching viewers how to build with the Webflow platform, answering questions, and highlighting notable builds. As such, we wanted to capture the multiplayer aspect and customizability aspect of the livestreams.